The HKJC Priority Programme ("Priority Programme") is a privilege programme available for use by selected Customers by express invitation of the Club. These hand-picked Customers will each be issued with the HKJC Priority Card ("Priority Card") which can be used to enjoy privileges applicable to their relevant tier within the Priority Programme during the 2017 - 2018 racing season, which is outlined in their personal invitation letter issued by the Club.
The Priority Programme features four different tiers - Red, Silver, Gold and Black. Each tier offers different rights, benefits and privileges applicable to Customers of each relevant tier. After being invited to join Priority Programme, you are entitled to enjoy all the current privileges appropriate to the relevant tier of the Priority Card. The accumulation of points in the current season determines if you will be invited into the programme the following season and which privilege tier you are eligible for.
The points required for each tier are as follows:
| Tier | Priority Red | Priority Silver | Priority Gold | Priority Black |
| Point Requirement | 6,000 | 10,000 | 30,000 | 120,000 |
Ways to accumulate points in the Priority Programme:
- The number of occasions you participate in racing and football through your Betting Account
- The amount you spend on racing and football through your Betting Account The frequency of your visits to racecourse facilities during race meetings
- The opening of an HKJC Betting Account and the length of time you have been using it
- Shopping at designated "Gift at Races" (Once per race meeting, regardless of the number and value of purchases)
In order to reward and recognise customers for their unwavering support of the Club, the HKJC Priority Programme invites selected betting account customers to enjoy an array of priority betting services, racecourse privileges and premium customer services. Eligibility criteria for HKJC Priority Programme is based on a range of qualifying criteria including the number of years the betting account has been used, account activity in racing and football and the level of participation in Club-related activities.
Yes, of course. The HKJC computer system maintains all Priority Customers' usage records of The Hong Kong Jockey Club services. During each season, if you reach the accumulated point requirement for the next highest tier, you will be seamlessly upgraded to that level and enjoy even more exceptional services. Customers accumulate Priority Points during the applicable period in the 2017/18 racing season which will be used to qualify for the tiers in the 2018/19 racing season.
Priority Cards for the new tier will be issued to all members entitled to an upgrade with the sufficient points in the following month. If the upgrade is on or after 30th April 2018, the new card will be sent to your registered valid Hong Kong address by mail in September 2018. However, you may still enjoy the additional Priority Coins and corresponding upgraded Priority Privileges.
To reward our most loyal Customers for their support, HKJC Priority Programme has introduced the Priority Rewards Programme, which offers an array of gifts and privileges from a wide range of premium merchants. You may spend Priority Coins anytime to redeem your preferred rewards items. Priority Coins are offered according to your membership tier before the start of each season.
The Priority Coins valid for each tier are as follows:
| Tier | Priority Red | Priority Silver | Priority Gold | Priority Black |
| Priority Coins | 6 | 12 | 22 | 42 |
All Priority Customers are automatically enrolled in the Priority Rewards Programme.
Priority Coins for the current season are valid until 31 August 2018.
No. Priority Coins are not exchangeable for cash or a cash equivalent.
No. Priority Coins and/or Priority Points cannot be transferred to other accounts.
Priority Coins are issued according to your tier before the start of each season. You will be awarded additional Priority Coins once the accumulated Priority Points reaches the requirement threshold of the next tier. Additional Priority Coins will then be credited to your account by the following month automatically.
The Priority Points of each tier are as follows:
| Tier | Priority Red | Priority Silver | Priority Gold | Priority Black |
| Point Requirement | 6,000 | 10,000 | 30,000 | 120,000 |
Example 1 (for customers who have not redeemed any Priority Coins):
| Priority Coins for Priority Red Customer at start of Season | Difference in Priority Coins for Priority Red and Priority Silver | Priority Coin balance after upgraded to Priority Silver |
| 6 coins | 6 coins | 6 + 6 = 12 coins |
Example 2 (for customers who have redeemed Priority Coins):
| Priority Coins for Priority Red Customer at start of Season | Priority Coin(s) redeemed before upgrade to Priority Silver | Difference in Priority Coins for Priority Red and Priority Silver | Priority Coin balance after upgraded to Priority Silver |
| 6 coins | 1 coin | 6 coins | 6 - 1 + 6 = 11 coins |
You only need to simply login to the HKJC Priority website www.hkjcpriority.com to redeem rewards. Please follow the below steps:
Enter your login ID and corresponding password, and press "LOG IN" -> Select reward to check the respective "How to Redeem" and "Terms & Conditions" and choose the delivery method and location, then press "Redeem" -> On the page "Selected Gift Items", enter the quantity and press "Submit", if other rewards are required, please press "Back" to select and press "Submit" when all rewards have been chosen. -> After submitting this, please check all the details for accuracy and press “Confirm” to redeem your chosen rewards.
The redemption letter will be sent to your registered valid Hong Kong address by mail within 7 working days after the Priority Coin(s) is/are successfully deducted from the account. The actual time taken is subject to the postal service delivery and mailing location. Please redeem the rewards at the selected location and print and save the rewards redemption record for your reference.
Priority Customers may also redeem their rewards by submitting the completed redemption form by fax, by email or by mail.
You will receive a Priority Rewards Programme reward catalogue by mail before the start of the season. You may also view the latest reward catalogue at this website.
Yes. The Priority Rewards Programme reward catalogue is updated from time to time. We are committed to offering new rewards and privileges from a variety of merchants and giving more reward options to our valued Priority Customers.
Items in the Priority Rewards Programme reward catalogue are all specially selected items which are only available while stock lasts. New items will be added to the catalogue throughout the season. Please check our website on a regular basis for the latest rewards.
Simply enter your Web User Name or Betting Account Number along with the Web Password at www.hkjcpriority.com to check your latest Priority Coins and Priority Points balance. Priority Points are updated every 6th, 13th, 20th and at the end of the month.
Please contact our Customer Care hotline at 1818 to have your password reset.
The online statement will be updated once a month.
The Priority website www.hkjcpriority.com only provides venue information. You may book a venue through our telephone hotlines: 1818 (Priority Customers), 1815 (Owners), 1814 (Members), 2966-8232 (Racing Club Members).
This site supports web browsers including Internet Explorer 10.0 / 11.0/ Microsoft Edge, Firefox, Google Chrome and Safari 10.0. Should you have an enquiry about the supporting browsers, please click here and see "Instant Checking on Your Browser Setting" to check your browser properties and solutions.
The Racecourse Dining Coupon will be sent to your registered valid Hong Kong address within 10 working days once Priority Coins are successfully deducted from your account. The delivery time is subject to the postal service and mailing location.
Full terms and conditions and the eligible outlets information are detailed on the back of the Racecourse Dining Coupons.
The "Gift at Races" cash coupons will be sent to your registered valid Hong Kong address within 7 working days once Priority Coins are successfully deducted from your account. The delivery time is subject to the postal service and mailing location.
No. The "Gift at Races" cash coupons can only be used at Sha Tin or Happy Valley "Gift at Races" and at designated off-course betting branches as follows:
| Location |
| Shop D- F and G1, G/F, Yardley Commercial Building, 3 Connaught Road West, Sheung Wan |
| Unit A1, G/F, CMA Building, 64 Connaught Road, Central |
| Shop A3, G/F, Kwong Sang Hong Building, 298 Hennessy Road, Wan Chai |
| G-1/F, Lai Yuen Apartments, 78-82 Percival Street, Causeway Bay |
| Shops 3 and 5, G/F, Aberdeen Centre Site 3, 1-5 Nam Ning Street, Aberdeen |
| Basement and G/F, Maxwell Centre, 39-41 Hankow Road, Tsim Sha Tsui |
| Shop B, 1/F and G/F, Newish Mansion, 763-767 Nathan Road, Prince Edward |
| G/F and M/F, Nathan Centre, 580 Nathan Road, Mong Kok |
| G/F, 213-219 and 223-225 Shanghai Street, Yau Ma Tei |
| G-2/F, Argyle House, 45 Argyle Street, Mong Kok |
| Shop 4, 1/F, Telford House, 16 Wang Hoi Road, Kowloon Bay |
| Shop A, G/F, Yue Man Mansion, 15-17 Hong Ling Road, Kwun Tong |
| Shops G15 and M20 Kwun Tong Plaza, 68 Hoi Yuen Road, Kwun Tong |
| Shop 8, G/F, Site 1, Whampoa Garden, 121 Baker Street, Hung Hom |
| G/F, 19-21 Shung Ling Street, San Po Kong |
| G/F, 137-139 Kweilin Street, Sham Shui Po |
| Shop B2, G/F, Tsuen Kam Centre, 300-350 Tsuen Wan |
| Shop 1, 2/F, Wealthy Garden, Tsuen Fu Street, Tsuen Wan |
| Shop 21, 1/F, Sun Kwai Hing Gardens, 166-174 Hing Fong Road, Kwai Hing |
| Shop 109B Level 3, Lucky Plaza, Sha Tin |
| G/F, 134-140A San Fung Avenue, Shek Wu Hui, Sheung Shui |
| Shop 53, Level 2, Fanling Town Centre, 18 Fanling Station Road, Fanling |
| Shop 129-130, Maritime Square, Tsing Yi |
| Unit 7 Level 1, Tai Po Plaza, 1 On Tai Road, Tai Po |
| G/F, Tai Hing Building, 14-20 Tai Hang Street, Yuen Long |
| TMTL 277, Tuen Mun Town Plaza, Phase III, Tuen Mun |
| Shop 101, 1/F, Phase 2, Fortune Kingswood, 12-18 Tin Yan Road, Tin Shui Wai |
| Shop 236, Level 3, Sheung Tak Shopping Centre, Sheung Tak Estate, Tseung Kwan O |
Yes, you can enjoy both the "Gift at Races" cash coupon and discount in "Gift at Races" at the same time. Please refer to the terms and conditions stated on the back of the cash coupon.
Redemption through the hotline has been suspended. Priority Customers can redeem on the HKJC Priority website www.hkjcpriority.com or you may send us the completed HKJC Priority Programme 2017/18 Rewards Redemption Form through the channels stated on the form.
mmunications & Technology Centre, Shatin Racecourse, New Territories by mail or fax it to 3162-3323, or additionally you may email to customer.care@hkjc.org.hk. To avoid delay and any repeat application, please submit once per reward.
You can access all the latest up to date information regarding HKJC Priority Programme Priority Rewards at www.hkjcpriority.com
Rewards cancellation is only applicable to the redemption through the HKJC Priority Programme website and Priority Customers are permitted to cancel the request within 24 hours after the redemption is made.
Redemption by fax, email or mail cannot be changed, cancelled, returned or refunded.
You may select any available method to submit the Rewards Redemption Form. Each form received will be counted as one redemption. Submitting the form via different channels will not accelerate the redemption process.
Yes, in order to avoid unauthorised redemption and to protect our Priority Customers’ personal data, you are required to sign using the same signature for verification.
First of all, Priority Customers must register as a HKJC online user, and then link the website username with their existing betting account before they can start to redeem online. To register as a HKJC online user, please login at www.hkjcpriority.com and select "Register as Web" to process the registration. It will take two days after a successful login to the HKJC online betting account to activate your online redemption function.
Priority Customers can now watch a horse race in live through the website by logging in via their online betting account using the login name or betting account number. Selected customers are required to register as a HKJC online user and then link the online betting account login name with their existing betting account before they can enjoy this service.
No, Priority Customers cannot watch the horse race in live through the website by using the betting account to log in to the service. Selected customers must register as a HKJC online user and link their existing online betting account. For further information, please contact 1818 Customer Care.
Yes, it can.
The Priority card statement will be sent to your registered valid Hong Kong address in November 2017, February 2018 and May 2018. Meanwhile, e-statements will be sent to your registered email address on a monthly basis.